The Tonic blog

Stop guessing who your customers are. Learn the difference between an ICP and a Buyer Persona.

Gins AI conducted a simulation based on a leading password management app's public case study to demonstrate how screenshot optimization could impact conversion rates

This test revealed several critical insights that transformed Sleuth's approach to engaging engineering leaders

Through their work with Gins AI, Sunnyside discovered five principles that now guide their creative development. Check it out!