Marketing in the AI era

Generate actionable customer insights in minutes and save thousands of dollars with AI Focus Groups

Trusted by forward-thinking teams

Trusted by forward-thinking teams

Trusted by forward-thinking teams

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  • Coinbase
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Redefining marketing research

90% Accuracy

Validated against US general population data

90% Accuracy

Understand how effective your content is before launch. Make informed decisions to refine and scale creatives quickly.

90% Accuracy

Understand how effective your content is before launch. Make informed decisions to refine and scale creatives quickly.

15 minutes

From setup to insights (vs. 2-3 weeks traditional)

15 minutes

Understand how effective your content is before launch. Make informed decisions to refine and scale creatives quickly.

15 minutes

Understand how effective your content is before launch. Make informed decisions to refine and scale creatives quickly.

Custom calibration

Tune AI personas to your exact customer base

Custom calibration

Understand how effective your content is before launch. Make informed decisions to refine and scale creatives quickly.

Custom calibration

Understand how effective your content is before launch. Make informed decisions to refine and scale creatives quickly.

Personalization Agent

Engage every segment with on-brand, tailored messaging: our Personalization Agent understands your customer segments' pain points and needs, plus your organization's conversion goals and tone of voice—then adapts every message to fit perfectly.


  • Crafts emails, landing pages, and ads for each persona

  • Ensures consistency across all channels

  • Scales personalization without additional effort

Personalization Agent

Engage every segment with on-brand, tailored messaging: our Personalization Agent understands your customer segments' pain points and needs, plus your organization's conversion goals and tone of voice—then adapts every message to fit perfectly.


  • Crafts emails, landing pages, and ads for each persona

  • Ensures consistency across all channels

  • Scales personalization without additional effort

Feature Image

Personalization Agent

Engage every segment with on-brand, tailored messaging: our Personalization Agent understands your customer segments' pain points and needs, plus your organization's conversion goals and tone of voice—then adapts every message to fit perfectly.

  • Crafts emails, landing pages, and ads for each persona

  • Ensures consistency across all channels

  • Scales personalization without additional effort

Content agent

Create high-performing content at scale: whether you need white papers, blogs, or social posts, the Content Agent works alongside your team to produce high-quality assets fast.

  • Generates SEO-optimized blog posts

  • Crafts compelling white papers and thought leadership

  • Maintains brand tone, voice, and structure

Content agent

Create high-performing content at scale: whether you need white papers, blogs, or social posts, the Content Agent works alongside your team to produce high-quality assets fast.

  • Generates SEO-optimized blog posts

  • Crafts compelling white papers and thought leadership

  • Maintains brand tone, voice, and structure

Feature Image

Simple, transparent pricing

Pro

$199

/month

Perfect for individuals getting started with marketing projects

10 AI personas

Unlimited projects

Basic AI agents

Exportable reports

Standard email support

Business

Most Popular

$999

/month

For companies establishing AI-native marketing operations

Everything in Pro, plus:

100 AI personas

Advanced insights

Premium AI agents

Knowledge base

Premier support

Scale

Enterprise

Custom AI agents and dedicated infrastructure for large organizations

Everything in Business, plus:

Customized persona panels

Custom AI Agents

Custom brand voice

Enterprise-grade security & compliance

Dedicated onboarding & success team

Pro

$199

/month

Perfect for individuals getting started with marketing projects

10 AI personas

Unlimited projects

Basic AI agents

Exportable reports

Standard email support

Business

Most Popular

$999

/month

For companies establishing AI-native marketing operations

Everything in Pro, plus:

100 AI personas

Advanced insights

Premium AI agents

Knowledge base

Premier support

Scale

Enterprise

Custom AI agents and dedicated infrastructure for large organizations

Everything in Business, plus:

Customized persona panels

Custom AI Agents

Custom brand voice

Enterprise-grade security & compliance

Dedicated onboarding & success team

Pro

$199

/month

Perfect for individuals getting started with marketing projects

10 AI personas

Unlimited projects

Basic AI agents

Exportable reports

Standard email support

Business

Most Popular

$999

/month

For companies establishing AI-native marketing operations

Everything in Pro, plus:

100 AI personas

Advanced insights

Premium AI agents

Knowledge base

Premier support

Scale

Enterprise

Custom AI agents and dedicated infrastructure for large organizations

Everything in Business, plus:

Customized persona panels

Custom AI Agents

Custom brand voice

Enterprise-grade security & compliance

Dedicated onboarding & success team

Gins AI vs. traditional approach

See how our autonomous agents transform your marketing workflow

Gins AI vs. traditional approach

See how our autonomous agents transform your marketing workflow

Gins AI vs. traditional approach

See how our autonomous agents transform your marketing workflow

Gins AI agents

Fast and affordable

Fast and affordable

Fast and affordable

Works autonomously

Works autonomously

Works autonomously

Dynamic personas that evolve

Dynamic personas that evolve

Dynamic personas that evolve

Pre-validated positioning

Pre-validated positioning

Pre-validated positioning

Simple for anyone to use

Simple for anyone to use

Simple for anyone to use

Frees PMM for strategic work

Frees PMM for strategic work

Frees PMM for strategic work

Traditional approach

Slow and expensive

Slow and expensive

Slow and expensive

Requires dedicated specialists

Requires dedicated specialists

Requires dedicated specialists

Static personas that expire

Static personas that expire

Static personas that expire

Positioning based on guesswork

Positioning based on guesswork

Positioning based on guesswork

Complex expertise required

Complex expertise required

Complex expertise required

Distracts PMMs from strategy

Distracts PMMs from strategy

Distracts PMMs from strategy

FAQ

Frequently asked questions about Gins AI synthetic panel technology

FAQ

Frequently asked questions about Gins AI synthetic panel technology

FAQ

Frequently asked questions about Gins AI synthetic panel technology

How does Gins AI synthetic panel technology work?

Our proprietary AI models are trained on millions of data points and profiles. Each synthetic persona: • Is built from 250+ psychographic and behavioral attributes • Undergoes continuous validation against real-world panel responses • Provides statistically consistent responses across multiple testing scenarios Our technology draws from proprietary and authoritative data sources to ensure these personas respond to your questions, concepts, and campaigns with remarkable authenticity. Every response is benchmarked against historically verified data, providing you with insights that closely mirror what you'd receive from traditional research methods—but faster and more cost-effectively.

How do you ensure your synthetic personas accurately represent real consumers?

Our synthetic personas are built using a proprietary validation framework that continuously tests responses against traditional panels. Each persona undergoes validation across 200+ scenarios before being included in our platform. We publish quarterly validation reports comparing our synthetic responses to traditional panel responses.

How does Gins AI achieve 90% accuracy?

Our accuracy claims are based on rigorous side-by-side testing. We compare: Your actual campaign performance data Results from your conventional research (focus groups, surveys) Gins AI synthetic panel predictions These comparative analyses consistently demonstrate that our synthetic panels predict consumer behavior and preferences with approximately 90% accuracy relative to traditional methods—while delivering results in a fraction of the time and cost.

How quickly can we implement Gins AI into our research workflow?

Rapid Onboarding: Most clients launch their first test within one week of signing up, regardless of research complexity. Seamless Data Integration: Have existing customer data or previous research? We can integrate it within days to fine-tune our synthetic panels to your specific audience. Minimal IT Requirements: Our web-based platform requires virtually no technical overhead—simply create user accounts, upload your test materials, and start gathering insights immediately.

Are there limitations on testing volume?

Flexible Subscription Tiers: Choose from several plans scaled to match your organization's research needs, from initial pilot projects to comprehensive enterprise programs. Unlimited Enterprise Testing: Larger organizations with high-volume research requirements can access our unlimited testing option at a predictable annual rate—eliminating usage constraints and budget surprises. Complete Data Retention: All your test results remain accessible within our platform indefinitely, allowing you to track performance trends and benchmark new concepts against historical insights. Back to bottom

How does Gins AI synthetic panel technology work?

Our proprietary AI models are trained on millions of data points and profiles. Each synthetic persona: • Is built from 250+ psychographic and behavioral attributes • Undergoes continuous validation against real-world panel responses • Provides statistically consistent responses across multiple testing scenarios Our technology draws from proprietary and authoritative data sources to ensure these personas respond to your questions, concepts, and campaigns with remarkable authenticity. Every response is benchmarked against historically verified data, providing you with insights that closely mirror what you'd receive from traditional research methods—but faster and more cost-effectively.

How do you ensure your synthetic personas accurately represent real consumers?

Our synthetic personas are built using a proprietary validation framework that continuously tests responses against traditional panels. Each persona undergoes validation across 200+ scenarios before being included in our platform. We publish quarterly validation reports comparing our synthetic responses to traditional panel responses.

How does Gins AI achieve 90% accuracy?

Our accuracy claims are based on rigorous side-by-side testing. We compare: Your actual campaign performance data Results from your conventional research (focus groups, surveys) Gins AI synthetic panel predictions These comparative analyses consistently demonstrate that our synthetic panels predict consumer behavior and preferences with approximately 90% accuracy relative to traditional methods—while delivering results in a fraction of the time and cost.

How quickly can we implement Gins AI into our research workflow?

Rapid Onboarding: Most clients launch their first test within one week of signing up, regardless of research complexity. Seamless Data Integration: Have existing customer data or previous research? We can integrate it within days to fine-tune our synthetic panels to your specific audience. Minimal IT Requirements: Our web-based platform requires virtually no technical overhead—simply create user accounts, upload your test materials, and start gathering insights immediately.

Are there limitations on testing volume?

Flexible Subscription Tiers: Choose from several plans scaled to match your organization's research needs, from initial pilot projects to comprehensive enterprise programs. Unlimited Enterprise Testing: Larger organizations with high-volume research requirements can access our unlimited testing option at a predictable annual rate—eliminating usage constraints and budget surprises. Complete Data Retention: All your test results remain accessible within our platform indefinitely, allowing you to track performance trends and benchmark new concepts against historical insights. Back to bottom

How does Gins AI synthetic panel technology work?

Our proprietary AI models are trained on millions of data points and profiles. Each synthetic persona: • Is built from 250+ psychographic and behavioral attributes • Undergoes continuous validation against real-world panel responses • Provides statistically consistent responses across multiple testing scenarios Our technology draws from proprietary and authoritative data sources to ensure these personas respond to your questions, concepts, and campaigns with remarkable authenticity. Every response is benchmarked against historically verified data, providing you with insights that closely mirror what you'd receive from traditional research methods—but faster and more cost-effectively.

How do you ensure your synthetic personas accurately represent real consumers?

Our synthetic personas are built using a proprietary validation framework that continuously tests responses against traditional panels. Each persona undergoes validation across 200+ scenarios before being included in our platform. We publish quarterly validation reports comparing our synthetic responses to traditional panel responses.

How does Gins AI achieve 90% accuracy?

Our accuracy claims are based on rigorous side-by-side testing. We compare: Your actual campaign performance data Results from your conventional research (focus groups, surveys) Gins AI synthetic panel predictions These comparative analyses consistently demonstrate that our synthetic panels predict consumer behavior and preferences with approximately 90% accuracy relative to traditional methods—while delivering results in a fraction of the time and cost.

How quickly can we implement Gins AI into our research workflow?

Rapid Onboarding: Most clients launch their first test within one week of signing up, regardless of research complexity. Seamless Data Integration: Have existing customer data or previous research? We can integrate it within days to fine-tune our synthetic panels to your specific audience. Minimal IT Requirements: Our web-based platform requires virtually no technical overhead—simply create user accounts, upload your test materials, and start gathering insights immediately.

Are there limitations on testing volume?

Flexible Subscription Tiers: Choose from several plans scaled to match your organization's research needs, from initial pilot projects to comprehensive enterprise programs. Unlimited Enterprise Testing: Larger organizations with high-volume research requirements can access our unlimited testing option at a predictable annual rate—eliminating usage constraints and budget surprises. Complete Data Retention: All your test results remain accessible within our platform indefinitely, allowing you to track performance trends and benchmark new concepts against historical insights. Back to bottom